B2C Digital Strategy

 

Challenge:

A Fortune 500 company was looking to halt a 3-year trend of diminishing ROI with a new data-driven B2C marketing strategy.







Solution:

Incorporating a data driven, tech first strategy, we restructured the company’s digital targeting, measurement and attribution strategy, dramatically impacting revenue driven KPIs.

  • We did a full re-examination of the companies market offering and value proposition against competitor landscape, audience analysis, and alignment to current and future growth opportunities

  • We restructured the company’s audience targeting priorities to increase average revenue per visitor and decrease cost-per-acquisition

  • We refocused and implemented mobile first marketing channel activities to align to audience behaviors

  • We identified 5 new markets that have been untapped with minimal competitive presence

  • We implemented an omni-channel content strategy that included social, search, display, location and programmatic digital targeting activities through a vertical specialized agency.

  • We assisted in the agency qualification, RFP and selection process

  • We built and launched a new measurement and attribution scheme focused on increasing ROI, reducing cost per acquisition and driving cross channel marketing efficiencies and learnings



Results:

  • Turned around a 3-year negative ROI trend

  • Increase digital strategy ROI by 8% within first 3 months

  • Decreased Cost Per Acquisition (CPA) by 13% within 6 months

  • Created revenue stream diversification in 5 new audience markets

  • Increased revenue per employee by 16% within 1 year

+8%

ROI increase within 3 months

-13%

CPA decrease within 6 months

+16%

increase in revenue per employee

5

New audience markets