B2C Digital Strategy
A Fortune 500 company was looking to halt a 3-year trend of diminishing ROI with a new data-driven B2C marketing strategy.
Incorporating a data driven, tech first strategy, we restructured the company’s digital targeting, measurement and attribution strategy, dramatically impacting revenue driven KPIs.
We did a full re-examination of the companies market offering and value proposition against competitor landscape, audience analysis, and alignment to current and future growth opportunities
We restructured the company’s audience targeting priorities to increase average revenue per visitor and decrease cost-per-acquisition
We refocused and implemented mobile first marketing channel activities to align to audience behaviors
We identified 5 new markets that have been untapped with minimal competitive presence
We implemented an omni-channel content strategy that included social, search, display, location and programmatic digital targeting activities through a vertical specialized agency.
We assisted in the agency qualification, RFP and selection process
We built and launched a new measurement and attribution scheme focused on increasing ROI, reducing cost per acquisition and driving cross channel marketing efficiencies and learnings
Turned around a 3-year negative ROI trend
Increase digital strategy ROI by 8% within first 3 months
Decreased Cost Per Acquisition (CPA) by 13% within 6 months
Created revenue stream diversification in 5 new audience markets
Increased revenue per employee by 16% within 1 year