Business cluster growth program
A US business development team had a goal to grow its city’s industry clusters and encouraging a new wave of economic development through innovation.
A data driven approach to identify, understand, engage and drive value for the city’s existing and potential small business clusters and innovation centers.
We used data driven audience and market analysis to help the team identify businesses which were likely to expand their operations and might consider the city.
We brought the teams together to raise understanding, create shared meaning and identify barriers to collaboration
We supported team members to identify solutions and empowered them to develop joint solutions. We also designated space for team members to be creative
We coached team leaders to communicate and demonstrate the values and behaviors that they wanted to see and to performance-manage poor performing staff
We put in place incentives and training to encourage and support the collaboration efforts. We also celebrated team members who demonstrated the desired culture
Creation of 3 new private-public sectors innovation initiatives
After 2 years, the agency was attracting ⅓ more jobs in the targeted industries, equaling an estimated 15,000 new jobs
Estimated economic impact in Gross Value Added topped $4M in Y1 and 9M in Y2