Increasing public sector budgets
A new marketing agency for a large international capital was looking to triple its operational budgets heading into the new fiscal year.
A new approach to defining, quantifying, pitching, delivering and aligning with private and public sector budget partners.
We examined and reframed the value proposition, offering, target audience and narrative that was and should have been delivered to potential partners or budget sources
We helped structure a new private sector partnership program and attract key industry leading companies with a vested interest and economic vision aligned to the cities.
We created and implemented a business development training program for key internal stakeholders who were pitching for partnership and sponsorship budgets
We streamlined the federal/ regional grant process and advised on necessary changes to grant identification and winning
Increased overall operational budget by 3X
Won 4 new grants from the EU
Created and launched a private/ public sector partnership program, creating a +2M euro revenue stream for the agency