Social media and influencer strategy
A marketing agency was looking to drive conversions at scale for a chain of boutique hotels around the northeastern United States
They wanted to do so while also improving brand awareness and affinity, all with a media budget of around $250k.
Leveraging a combination of niche influencers along with well known celebrities complemented a new social media strategies that aligned to target audiences.
We created a social media strategy that aligned the brand offering to the right audience, through the right platforms, in the tight time and place.
We created a tiered influencer valuation to leverage both local, niche influencers, in combination with larger national celebrity engagement.
We created a bespoke playbook for social media activities and provided a seminar that retrained the relevant marketing staff on social media best practices and aligned them to other marketing activities to increase the impact of both.
We implemented new social media KPIs and integrated them into the existing CRM of the company, making social media a core component of measurement and marketing ROI attribution moving forward.
Over the span of the campaign we reached a 6:1 ROI for just over $1.5M in revenues.
Our social media strategy increased ROI by 75% over the first 3 months, and by 112% over the 6-month duration of the campaign.
We were able to attribute 6,979 bookings at an average cost of $215 per night to our campaign activities as a part of an omnichannel digital measurement